Pricing

Why we publish this

Almost nobody in dental marketing publishes pricing. The industry standard is "book a call to find out" — which really means "let us size up your budget before we name a number."

We think that's backwards. You can't evaluate a partner without knowing what things cost, and you can't budget without knowing what each spend level buys. So here's the full ladder: three tiers, what's in each, what each can't do, and who it's actually for.

Two honesties up front. First, these are typical monthly investment ranges — your exact scope is quoted after the diagnostic, because quoting a real number before diagnosing is guessing. Second, we won't steer you to the top tier. The right tier is the cheapest one that fixes your actual bottleneck.

Tier 1 — Entry: $500–$1,500/month

The foundation tier. For new practices and small offices that need the basics done right before anything ambitious.

What's included:

• Google Business Profile setup and optimization
• Review generation system (automated post-visit requests, response templates)
• Website conversion audit with prioritized fix list — or a starter site build scoped separately
• Call tracking on your main number with monthly answer-rate reporting
• Local citation cleanup (name/address/phone consistency across directories)
• One monthly plain-language report: what we did, what changed

Who it's for: practices doing under ~$750K in annual revenue, startups in their first year, or any office whose web presence is currently doing nothing. If your bottleneck is "we're invisible and our site doesn't convert," this is the tier.

What it can't do: it won't outrank an established competitor's five-year SEO head start, and it doesn't include paid ad management or ongoing content production. If you need patients this month, you need at least Growth.

Not sure which tier? The diagnostic maps your bottleneck first. →

Tier 2 — Growth: $1,500–$5,000/month

The acquisition tier. For established single-location practices ready to turn marketing into a measured patient pipeline. This is where most of our engagements will live.

Everything in Entry, plus:

• Google Ads management for high-intent treatments (implants, emergency, cosmetic consults) — ad spend separate, managed against cost-per-booked-patient targets
• Dental SEO program: content targeting the searches your best cases start with, technical fixes, local link building
• Conversion optimization: landing pages for ad traffic, booking-flow fixes, A/B testing on key pages
• Front-desk conversion support: call-handling scripts, speed-to-lead process, missed-call recovery workflow
• Review velocity program: systematic review generation tied to the procedures you want more of
• Full attribution reporting: the spend → inquiry → answered → scheduled → kept → production chain, monthly

Who it's for: single-location practices doing roughly $750K–$2.5M annually that want steady, measured new-patient flow. If your bottleneck is "we need more of the right cases, and we need to know what each one costs," this is the tier.

The tradeoff to understand: Growth is a program, not a switch. Paid search produces within weeks; the SEO half compounds over months. Practices that need everything this quarter should talk to us about sequencing — we'll tell you honestly if the timeline doesn't fit the goal.

Tier 3 — Authority: $5,000–$10,000+/month

The scale tier. For multi-location groups and single practices playing to dominate a market — implants, full-arch, or high-value cosmetic at volume.

Everything in Growth, plus:

• Multi-location local SEO: per-location profiles, pages, and review programs
• Full-funnel content: procedure guides, comparison content, video briefs — the library that makes you the cited answer
• AI search optimization: structured content and entity work so AI assistants recommend your practice
• Advanced attribution: per-location and per-provider reporting, CRM integration where it exists
• Dedicated strategy cadence: quarterly planning against production targets, not just marketing metrics
• Recall and reactivation campaigns: winning back dormant patients instead of only buying new ones

Who it's for: groups and ambitious single locations where marketing is a growth function with a budget to match. If you're spending at this level, the diagnostic is non-negotiable — the plan has to be built on your numbers.

The three tiers side by side

What's never in the price

A few things agencies commonly bury in the fine print — stated here so you never have to ask:

• No percentage-of-ad-spend fees. We charge for the work. Your ad budget goes from your account to the platform, untouched by us.
• No marked-up "management" of free tools. Setting up a Google Business Profile or installing call tracking is foundation work — it's in the tier, not a line item.
• No hostage creative. Everything we make is yours, in your accounts, from day one.
• No surprise "strategy sessions" billed hourly. Planning is part of the engagement. If we need a call, it's included.

The DIY comparison

Could you do this yourself? Parts of it, yes — and we'll tell you which parts. A Google Business Profile cleanup, a review request habit, and fixing your booking flow are all doable in-house with a good checklist (several of our guides are written for exactly that).

What usually breaks the DIY path: consistency over months, the technical SEO layer, ad management as a part-time job, and the uncomfortable truth that nobody inside the practice wants to own reporting. The math to run: your hourly value × the hours marketing actually takes, versus the tier price. For most owner-dentists, the clinical hour wins — the in-house vs agency comparison walks through it in detail.

How your exact scope gets set

Ranges are honest; guesses aren't. Here's the actual sequence:

1. The diagnostic (free, ~3 minutes self-serve or full version with us) identifies your bottleneck — demand, conversion, booking, case acceptance, or retention.
2. We scope to the bottleneck. If booking is the leak, the proposal leads with front-desk conversion and tracking — not with a bigger ad budget. The tier follows the problem, not the other way around.
3. You get a written quote. Exact monthly scope, what's included and excluded, expected timelines per channel, and the measurement method. No line items you'll need a glossary to decode.

If the diagnostic shows you don't need us — say, your bottleneck is schedule capacity, not marketing — the proposal says that. We'd rather be the company that told you the truth than the one that sold you a tier.

The budget math

A commonly cited rule of thumb: healthy practices invest 5–10% of revenue in marketing. A $1.2M practice is looking at $5,000–$10,000/month all-in (agency + ad spend); a $600K practice at $2,500–$5,000.

Don't take the rule of thumb as a prescription — run your own numbers:

• Marketing budget calculator — enter your revenue goal, average case value, and close rate; get the monthly budget the goal requires, math shown.
• Patient value calculator — see what a month of new patients is worth over time, so you stop under-investing in acquisition.

When you know what a patient is worth and what growth costs, the tier decision gets simple.

When to move up a tier

Tiers aren't permanent. The usual triggers:

• Entry → Growth: the foundation is solid, the booking flow works, and you're turning away from paid acquisition only because nobody's managing it. Or: you need patients faster than organic can deliver.
• Growth → Authority: you're winning your suburb and want the next one, you're adding locations, or high-value cases (implants, full-arch, cosmetic) deserve their own dedicated funnel.

We recommend the move when the numbers justify it — and we'll recommend staying when they don't. A tier upgrade that doesn't pay for itself in booked production is a failure of our advice, not a success of our sales.

One-time projects

Not everything fits a monthly tier. Quoted separately, in writing, before work starts:

• Website builds and rebuilds — scoped by page count, booking integration, and content migration. See what makes a dental site convert for the standard we build to.
• Tracking and analytics overhauls — for practices with existing marketing but no attribution. Call tracking, source tagging, dashboard setup.
• Review system implementation — the automated post-visit engine, installed and tuned, without an ongoing engagement.

Terms, honestly stated

• 90-day initial commitment, then month-to-month. Ninety days is the minimum for the foundation and first acquisition cycle to do real work. After that, we earn the renewal monthly — no annual lock-in.
• Ad spend is separate and yours. You pay Google (or Meta) directly from your own account. We never mark up ad spend, and we never hold your account hostage.
• You own everything. Domain, hosting, ad accounts, analytics, creative — registered in your name, transferring in full if you leave.
• No setup ambush. If a build (website, tracking overhaul) needs one-time project pricing, it's quoted separately, in writing, before work starts.

Questions about pricing

How much does dental marketing cost per month?

Our engagements run in three tiers: Entry ($500–$1,500/month) for foundations, Growth ($1,500–$5,000/month) for full acquisition programs, and Authority ($5,000–$10,000+/month) for multi-channel and multi-location scale. Exact scope is quoted after the diagnostic — these are typical ranges, not fixed prices.

Is there a long-term contract?

No. Engagements run month-to-month after an initial 90-day commitment — long enough for the foundation and first acquisition cycle to do their work, short enough that we have to earn the renewal every month.

Do I own the website, ad accounts, and data if I cancel?

Yes, entirely. Everything is registered in your name from day one and transfers in full if you leave — domain, hosting, ad accounts, analytics, and all creative.

Why do agencies charge such different prices for 'the same' services?

Because the scope behind the label varies enormously — "SEO" can mean four blog posts a year or a full content and authority program. That's why we publish what each tier includes and excludes, and quote exact scope after the diagnostic instead of guessing.